Their top of funnel ads and are aimed at educating providers: Leading medical device company Medtronic sells high-priced products that treat 70 medical conditions. High-priced products are table stakes in the medical device industry. Industries known for high-priced products and businesses experiencing rapid growth also work.įor example, the global medical devices industry was valued at $456.9 billion in 2020 and is expected to reach $603.5 billion in 2023. Their LinkedIn ads are clear, on-brand, and effectively communicate their UVP: With a growing customer base of 170,000 businesses, their recurring monthly revenue model means that they can quickly make back ad spend. Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. High-performing SaaS software products work well because of their recurring income stream. Do work: SaaS products with high recurring monthly revenue Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. On LinkedIn, it sits somewhere between 5%-15%.Ī high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. For example, advertising a $200 product or service is only practical if you are happy to get your return over the long term.Īlso, consider the benchmark conversion rate. “If you’re going to make $15,000 or more when you close a deal, LinkedIn ads make sense pretty much every time.”īut a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. A high CPC means that only high-value products and services (that appeal to LinkedIn’s professional members) will produce a fast ROI. The products or services that do (and don’t) work for LinkedIn Adsīefore you dive into a high-budget strategy, think about whether your product or service is suited for LinkedIn ads. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. That means that there’s plenty of business to be won-even if LinkedIn views come at a higher cost.” “72% of the Fortune 1000 are B2B companies. The upside is that LinkedIn is associated with some of the world’s top-performing businesses.ĪJ Wilcox notes in his course on LinkedIn ads: If you don’t take the higher cost into account, it can be harder to generate a positive ROI from the first transaction. For comparison, average CPC on Facebook is $1.72 (across all industries) and $2.52 for B2B specifically. A LinkedIn Ads strategy for better ROI: Advertise high-value products and servicesĪccording to LinkedIn advertising expert, AJ Wilcox, you can expect to pay $7-$11 per click. We’ll also look at some examples of LinkedIn ads that get it right and how you can emulate them. In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. How to Watch Love Island UK From Abroad.
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